Brooke's presentation focused on three main areas: new demographic Industry Email List targeting options, limits and what to watch out for, and audience overlays to uncover true user intent. Let's dive in. Detailed demographic data from Google Detailed demographic data from Google is on your Audiences tab in Google Ads and is available for Search, Industry Email List Shopping, and YouTube ads. These audience demographics include the following: Education - Current students, high school graduates, bachelor's degree, graduate degree.
Marital status - Single, in a relationship, married Industry Email List Owner status - Owners, tenants Parenting Stages - Parents of Infants, Parents of Toddlers, Parents of Preschoolers, Parents of Elementary School Students, Parents Industry Email List of Teenagers Employment - Company Size and Industry (US only in beta and better for B2B) How should we use these demographics? One of Brooke's clients was a local pediatric center that wanted to raise awareness. The Industry Email List client wanted to primarily target mothers, so Brooke targeted the parental status of infants and toddlers only using detailed Google demographics in the campaigns.
The client sees better CTRs, higher brand Industry Email List awareness and more productivity at the pediatric center. Another example was a real estate agent trying to generate new leads looking to target first-time home buyers or current owners looking to upgrade. Brooke recommends separating the two audiences into different ad groups or Industry Email List audiences so you can talk to them differently. Notice how the ad text changes, as the real estate agent is addressing two different audience groups.