The right marketplace strategy depends on Whatsapp Mobile Number List whether you are a brand owner or a reseller of a brand. Brand owners are often protected by the marketplace and are given additional options, such as creating their Whatsapp Mobile Number List own brand page and additional ad types. An example of this is the Brand Store on Amazon, where you have your own page within Amazon to show your brand story and product portfolio. Price is an Whatsapp Mobile Number List important factor when selling on marketplaces. A competitive price and the lowest possible delivery costs help with this. In theory, resellers would stand little chance against Whatsapp Mobile Number List brand owners in terms of price, due to the higher margin.
Yet we see that resellers are massively Whatsapp Mobile Number List present on marketplaces, and often with success. This may be due to the fact that brands are not always able to find their way to marketplaces. For many brands, the advantages do not (yet) always outweigh the disadvantages. For example, brands can be afraid of cannibalization Whatsapp Mobile Number List with your own website and loss of interesting customer data and customer contact the power of the large marketplaces and the competition of the marketplace itself ( Amazon and bol.com also sell products on their own platform) the cost picture, because they have to transferWhatsapp Mobile Number List high margins (often between 8% and 15% on gross turnover) to the marketplace Be smart and avoid a race to the bottom Back to pricing policy.
It doesn't have to be a competition Whatsapp Mobile Number List between the brand and the resellers. By making smart (and of course legal) agreements, you maintain stable pricing and prevent a race to the bottom . As a brand you have the advantage that you can determine with which products you want to be present on marketplaces. The remaining Whatsapp Mobile Number List range can then be offered by resellers. This is one of the possible strategies. Working with a number of good resellers, each with their own expertise (such as fast delivery or excellent service), can be very effective. Another strategy can be to work with dynamic pricing tools. What choice do Whatsapp Mobile Number List you make as a reseller?