Having some idea of what to include in your blog posts will make them much easier to write. But while you could come up with an outline based on gut feeling, it’s always better to take a data-driven approach to understand what search engine users are actually looking for.
Let’s look at a few ways to do this.
Look for common subheadings
Subheadings often align with subtopics. If you see common subheadings across multiple top-ranking posts for your keyword, it’s probably something that searchers want to know.
For example, three of the top-ranking pages for “flank steak” have a “what is flank steak?” subheading.
It would probably be worth including a similar section in any post targeting this keyword.
If you want to speed up the process of looking at subheadings, you can use the free on-page SEO report in Ahrefs SEO toolbar to see all subheadings in a post.
Look for common keywords
Most of the pages that rank on the first page of Google for one keyword also rank in the top 10 for hundreds of other keywords. And some of these keywords will represent subtopics that you might want to include in your blog post.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
How do you find these keywords?
Just plug a few top-ranking pages into Ahrefs’ Content Gap Tool, set the mode to URL, and leave the bottom field blank.
Hit “Show keywords” to see all the keywords that one or more of these pages ranks for.
Because there will often be a lot of keywords and noise here, it’s worth using the intersections filter to find keywords that two or more of the pages rank for.
In this case, many of the keywords are just different ways of searching for our main keyword. But there are a few that map to subtopics like “what is flank steak,” “flank steak marinade,” and “how long to grill flank steak.”
Check the “also talk about” report
Plug your main keyword into Ahrefs’ Keywords Explorer, then check the Also talk about report to see frequently-mentioned keywords on the top-ranking pages.