A campaign in line with the book’s philosophy Australia Mobile Number List that vegetarian cooking is for everyone – from gym bunnies to couch potatoes. Bold visuals and playful tone of voice appeal to those who already love veggie dishes, as well as to the ones who still hesitate to make the switch. As the book is full of vibrant, colorful recipes, the creative highlighted this by focusing on the cut-out dishes alongside a selection of bold primary colors which Australia Mobile Number List stood out from the usual color palettes seen in many other vegetarian books.
Result? Jamie’s book became a bestseller Australia Mobile Number List within a few weeks! As Penguin Books’ Marketing Manager commented working with Each campaign delivery has been to a fantastic standard and all completely different from one another. They have brought each book to life for digital advertising and out-of-home in really Australia Mobile Number List in creative and innovative ways.
Lessons for Your Business First of all, have an Australia Mobile Number List think – who is your target audience, and what are the pain points. For the ‘VEG’ campaign’, KOTA had to come up with a way to speak to various audiences – including Australia Mobile Number List those who were not interested in vegetarian cooking before.