If you're new to marketing online, you might have heard about the need for mailing lists. The fact is a mailing list gives you a list of prospects you can contact at any time with offers. But not all marketers have mailing lists. Not even every experienced mailing list marketer has one. Here are three great reasons why you may want to capture people's names and form a mailing list. First of all, it gives you details of potential buyers that haven't yet purchased your product.
You can follow up with them. Secondly, once you have a customer, this gives you a reason to sell them additional products, because they've given you their email address. And finally, at any time you need a cash injection, you can follow up with mailing list these people. This is a form of lifeline into your Internet business. To start with your mailing list to help you to capture future prospects, just imagine when people go to your sales page for your Internet marketing product.
Not everyone will buy the first time that they visit your page. In fact, the vast majority of people won't buy from you at that point. They need to be given constant reminders about the product; given the benefits and reasons to purchase it. That's one reason mailing list you can capture their name and email address as part of a mailing sequence. If you follow up with them subsequently and remind them to go back to your site, you'll find that some of these prospects purchase anywhere up to the seventh email.