Online, the official flagship store is out of stock or in pre-sale around Bingdundun, and the transaction price on second-hand trading platforms is generally 3-5 times higher; offline, the entrance of official licensed retail stores has long been lined up for hundreds of meters Teams, notices of restricted purchases are prominently posted throughout the store. In the past week, the entry #bingdundunWhere can I buy# has occupied the first place in Baidu's hot search terms. On social platforms such as Xiaohongshu and Zhihu, "Bingdundun Shopping Guide" has also become a traffic password, with over 10,000 likes. At the same time that Bingdundun became popular, a group of pop-up careers emerging in the face of the traffic tide also appeared in people's field of vision. Those who sell JK uniforms, those who fry shoes and fry the tide, the UP master of communication technology at station B, and the sister of Burberry are all trying to get a share of this wave of gold nuggets. 1. Ten times the premium, one pier is hard to find A Tang is a senior student who is keen on beauty and skin care. She has three years of experience in grabbing goods in the live broadcast room.
She once grabbed the qualification to purchase a limited number of 200 face washes from 100,000 viewers. On February 4th, the night of the opening ceremony of the Winter Olympics, Ah Tang stood in front of her mobile phone early, waiting for the official Olympic flagship store to open the 8:00 sales window. She was full of confidence, "without even blinking", 5,000 ice piers. Pier turned into a gray "sold out" state before her eyes. Just yesterday, the official flagship store opened the pre-sale of Bingdundun Plush Toys (Chinese New Year Special Edition), from 16:00 to 21:00, there were 6 pre-sale on the hour, with a limit of 2,000 pieces each time. Ah Tang once again participated in this hand-to-hand game, but nothing unexpected, hope failed again. Not only plush toys, but also other peripherals such as Bingdundun keychains, badges, and satchels that have been re-listed in the store are also in pre-sale status, and the delivery time is 30 or 45 days after payment. Instantly Phone Number List sold out order page Image source/photo courtesy of the interviewee Official stores are "hard to find", and platforms such as Xianyu and Dewu have become the second front for people to release their enthusiasm for consumption.
On Xianyu, although keywords such as " Bingdundun" and "Olympic Games" have been officially blocked, it does not prevent "Bingdundao", "Bingduoduo" and "Xiaobingbing" from becoming new popular searches . Even if they know that the premium is 3-10 times, but facing the temptation to find the spot and immediately own Bing Dun Dun, many people are still willing to pay the bill. The listed price is not the actual transaction price Source/Xianyu If you really can't buy a bing dung pier that can be crushed in your hand, the video of homemade bing dung pier will make the public addicted. Taking Douyin as an example, the number of videos under the main topic #DIYbingdundun# has exceeded 10 million views, and several videos have over 10,000 likes. A video of Wuhan art students making BingdunDun with snow has nearly 1.5 million likes. The topic #Everything Can Be BingdunDun# has also been on the Douyin Hot List for many times, with 110 million views. Image source / Douyin screenshot Offline, at 1:00 in the morning, someone dressed in a quilt and brought a Maza to the Winter Olympics licensed merchandise retail store lined up for more than 10 hours. No one can resist Bing Dundun's smile, and it is children who love Bing Dundun the most. Ah Tang's younger brother in the fourth grade of elementary school, who is always last in mathematics, can accurately report the scaling ratio of the ice ribbon element of the National Speed Skating Hall on the ice crystal shell of Bingdundun. "He couldn't walk when he saw Bing Dundun."