I have thoroughly analyzed the updates since launch, including categories of impact on different segments, content affected, site-level results, user experience factors on affected sites, and more. From what I can see, the update looks like a basic update for some sites. For example, here are the visibility changes for some review-focused sites: Google's Danny Sullivan explained that updates can take up to two weeks to roll out fully, and I've definitely seen it in action. For example, I saw a lot of volatility early in the launch around 4/9, and then I saw volatility later in the launch (like 4/15 and 4/19).
I tweeted about the move using the screenshots I saw. This extra movement could be based on a two-week rollout, or it could be based on tremors - Google will adjust its algorithms over time based on what they see in the SERPs (which is certainly possible).Additionally, I've published a the Industry Email List companion web story for site owners and affiliate marketers that covers these key points about updated product reviews. First, as I explained earlier, the update officially launched on 8/4/21 ,
Here are some examples of delayed moves for two review-focused sites Here are some examples of delayed moves for two review-focused sites (both starting 4/19). Keep in mind that updates started rolling out on 08/04: below, I'll describe what I discovered during my analysis, along with some final takeaways covering key takeaways and advice for affected site owners. I'll start by getting the gist of the entire update, then cover my findings by digging into the multiple sites (in different categories) affected by the update.