I will share with you my understanding of demand research. For product managers, demand research is a commonplace and one of the most job function email list important basic skills of product managers. Does that mean that product managers who have grown job function email list up to 5 or 10 years do not need to do demand research? of course not. First of all, the quality of demand research determines the success or failure of a product to a large extent, and its value does not need to be repeated too much,
So this matter can not only be done by junior or job function email list entry-level product managers; Secondly, the demand research itself is not as simple as a simple questionnaire, on-site interview and chat, it is a capability point that can be continuously improved from deep to shallow and from outside to inside. From product intern to product experts and product directors who have job function email list worked for 5 years and 10 years, no one can escape to do demand research, but the difference lies in the methodology,
Focus, and understanding ability of demand research at different stages. Therefore, based on the author's past experience and the ability shown by some job function email list excellent product managers I have come into contact with, I divided the demand research into four realms. You can see which level you are currently in? 01 Realm 1: Listening to the whole, doing the whole job function email list thing Realm 1 is easy to understand, that is, you can do whatever the user says, which is often seen in newcomers who have just graduated or just started making products. For example, if the user says that he needs to be able to export the list,